Cookie Policy

Last updated: January 2026

What Are Cookies

Cookies are small text files that are placed on your device (computer, tablet, or mobile phone) when you visit our website. They are widely used to make websites work more efficiently and to provide information to website owners.

Cookies contain information that is transferred to your device's hard drive. They help us recognise your device and store some information about your preferences or past actions on our website.

We use cookies to improve your browsing experience, analyse website traffic, and provide personalised content and advertising. This Cookie Policy explains what cookies we use and why we use them.

Types of Cookies We Use

We use different types of cookies for various purposes on our website. Below are the categories of cookies we may use:

Necessary Cookies

These cookies are essential for the website to function properly. They enable basic functions like page navigation, access to secure areas, and form submissions. The website cannot function properly without these cookies.

Legal basis: Legitimate interest (essential for website functionality)

Analytics Cookies

These cookies help us understand how visitors interact with our website by collecting and reporting information anonymously. We use Google Analytics to analyse website traffic and user behaviour.

Legal basis: Consent (you can opt-out through our cookie banner)

Functional Cookies

These cookies allow the website to remember choices you make (such as your language preference or cookie preferences) and provide enhanced, more personal features.

Legal basis: Consent (you can opt-out through our cookie banner)

Marketing Cookies

These cookies are used to track visitors across websites and deliver advertisements that are relevant and engaging. We use Google Ads for advertising and remarketing purposes.

Legal basis: Consent (you can opt-out through our cookie banner)

Specific Cookies Used

The following table provides details about the specific cookies that may be set on your device when you visit our website:

Cookie Name Purpose Duration Type
cookie_consent Stores your cookie consent preferences 1 year Necessary
_ga Google Analytics - distinguishes unique users 2 years Analytics
_gid Google Analytics - distinguishes unique users 24 hours Analytics
_gcl_au Google Ads - conversion tracking 90 days Marketing
_gcl_aw Google Ads - conversion tracking 90 days Marketing
IDE Google Ads - advertising and remarketing 2 years Marketing

Third-Party Cookies

Some cookies on our website are set by third-party services that appear on our pages. We use the following third-party services that may set cookies:

  • Google Analytics: We use Google Analytics to analyse website usage and improve our services. Google Analytics uses cookies to collect anonymous information about your visit.
  • Google Ads: We use Google Ads for advertising and remarketing. Google Ads uses cookies to show relevant advertisements and measure advertising effectiveness.
  • Google Fonts: We use Google Fonts to display fonts on our website. Google Fonts may set cookies for performance optimisation.

These third-party services have their own privacy policies and cookie policies. We recommend reviewing their policies to understand how they use cookies and personal data.

Google Consent Mode v2

Our website implements Google Consent Mode v2, which allows us to respect your cookie preferences for Google services. When you make choices through our cookie banner, these preferences are communicated to Google services.

Google Consent Mode v2 enables us to:

  • Respect your consent choices for analytics and advertising cookies
  • Adjust how Google Analytics and Google Ads behave based on your preferences
  • Still measure conversions and website performance whilst respecting your privacy choices
  • Provide privacy-first measurement when consent is not given

This ensures that your privacy preferences are respected across all Google services used on our website.

How to Manage Cookies

You have several options for managing cookies on our website:

Cookie Consent Banner

When you first visit our website, you'll see a cookie consent banner that allows you to:

  • Accept all cookies
  • Reject non-essential cookies
  • Customise your cookie preferences by category

You can change your preferences at any time by clearing your browser cookies and revisiting our website.

Browser Settings

You can control cookies through your browser settings. Most browsers allow you to:

  • View and delete existing cookies
  • Block cookies from specific websites
  • Block all cookies
  • Set notifications when cookies are set

Please note that blocking all cookies may affect your browsing experience and some website features may not function properly.

Opt-Out Links

You can opt out of specific tracking services:

Impact of Disabling Cookies

If you choose to disable cookies, please be aware that:

  • Some website features may not function properly
  • You may need to re-enter information on subsequent visits
  • Your user experience may be less personalised
  • We won't be able to remember your cookie preferences

Necessary cookies cannot be disabled as they are essential for the website to function. However, you can control all other types of cookies through our consent banner or your browser settings.

Updates to This Cookie Policy

We may update this Cookie Policy from time to time to reflect changes in our cookie usage, technology, or legal requirements. When we make changes, we will update the "Last updated" date at the top of this policy.

We encourage you to review this Cookie Policy periodically to stay informed about our use of cookies and related technologies.

Contact Us

If you have any questions about this Cookie Policy or our use of cookies, please contact us:

PrimeFusion ORA AG
Waldstraße 159
45984 Essen
North Rhine-Westphalia, Germany
Email: privacy@primefusionora.pro
Phone: +49 201 399 3666

Related Policies

For more information about how we handle your personal data, please read our Privacy Policy.